Analyst and Professor Share Their Perspectives on the Impact of GTA 6 Release

GTA 6 has been making headlines more frequently due to statements from experts in the field of virtual entertainment.

Investment analyst and researcher Matthew Ball of Epyllion, in his 200+ page presentation “The State of the Video Gaming in 2025” (copy), suggests that Take-Two could be the first to price a game at $100. Even if the price only increases to $80, it would still be a breakthrough, prompting other developers to follow suit. Despite some companies, like Ubisoft, anticipating the release of Grand Theft Auto VI as it could draw attention to other games, it might backfire. The reason is simple: players will have no time left for other projects.

Mike Fischer, Professor of Interactive Media at the University of Southern California and an advisor at KRAFTON, shares this view. According to him, GTA 6 will consume all of gamers’ time and money.

What actually keeps me up at night is the thought that GTA 6 is going to be so big and so successful it may suck up all of the time and all of the money of all gamers.

Now, I’ve met peers in the industry who disagree with me and think it won’t affect other genres. You will still have your traditional racing games, sports games and fighting games, and not everyone will have their lunch eaten by GTA. Me, I’m not so sure.

So whenever Rockstar ships GTA 6, there will never have been a game as big, as immersive, as incredible, as all-encompassing as GTA 6. It’s an unknown territory, and I’m a little concerned about what that will do for a lot of other AAA games in that space.

On the plus side, people will be buying a lot of PlayStation, Xbox consoles and high-end PCs to play GTA 6. For the current console generation, we haven’t had a super compelling game that has driven people to buy it, right? We’ve had a lot of great projects, but I don’t think we’ve had those sort of generation-defining games that would compel people to buy next-gen systems the way that Final Fantasy or Gran Turismo did for PlayStation or Gears of War for Xbox.

When GTA 6 ships, it will be a challenging disruption. Hopefully, there will be a larger audience as a result, but it’s literally an unknown territory, so we’ll just have to wait and see.

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