GTA 6: Marketing Campaign Start Scheduled, Disc Delay Rumors Denied, AI Concerns Dismissed
Feb 4 at 21:53
42
0In our forecast for this year regarding GTA 6, we anticipated developments that are now being partially confirmed by the latest investor meeting and the accompanying communication with the press.
No new delay has been announced — Grand Theft Auto VI is still scheduled for November 19. At the same time, Strauss Zelnick denied rumors about disc postponements. The company does not plan to release the game digitally first and then roll out the physical version later. Everything will be available simultaneously. This may also be linked to the need to sell PS5 + GTA VI bundles. The question is: how will leaks and story spoilers be avoided in that case? A pirated leak could deal a serious blow once again.
Additionally, Take-Two boss stated that the marketing campaign will begin in the summer. He said the company doesn’t spend money on advertising until the release is approaching. He is confident that everyone will be impressed by the creativity of the team handling it.
He also separately emphasized that no generative artificial intelligence was used during development, and that Rockstar Games worlds are handcrafted — created by people, building by building, street by street, neighborhood by neighborhood.
No new delay has been announced — Grand Theft Auto VI is still scheduled for November 19. At the same time, Strauss Zelnick denied rumors about disc postponements. The company does not plan to release the game digitally first and then roll out the physical version later. Everything will be available simultaneously. This may also be linked to the need to sell PS5 + GTA VI bundles. The question is: how will leaks and story spoilers be avoided in that case? A pirated leak could deal a serious blow once again.
Additionally, Take-Two boss stated that the marketing campaign will begin in the summer. He said the company doesn’t spend money on advertising until the release is approaching. He is confident that everyone will be impressed by the creativity of the team handling it.
He also separately emphasized that no generative artificial intelligence was used during development, and that Rockstar Games worlds are handcrafted — created by people, building by building, street by street, neighborhood by neighborhood.
