“GTA 6 Marketing Will Begin Soon” and Other Statements from Zelnick

At the iicon (Interactive Innovation Conference), which took place April 27-29 in Las Vegas, one of the invited partner guests was Strauss Zelnick. The head of Take-Two spoke with a journalist from Variety and shared some interesting insights.

Avoiding the topic of GTA 6 was not really possible, so the CEO did reveal a few things.

• Speaking about the potential success of Grand Theft Auto VI, he said the following:

What we think about is making the most spectacular piece of entertainment on Earth, in history – and it’s a pretty daunting challenge. If we do that, and if we’re of service to our customers, then the upside will take care of itself.

• He joked that many people will calling in sick on November 19. This could be a hint that there will be no further delays.
• The launch of the marketing campaign could convince everyone that the game will release on time. However, the executive did not provide an exact date, only saying it will happen “soon”, without further clarification.
• He also did not give a direct answer to the question of how much a copy of GTA VI would cost. Instead, he said:

Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery. How you feel about something you buy is the intersection of the thing itself and what you pay for. Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got.