GTA 6 Trailer 2: Stats and Figures

A day (or so) before the premiere of the second trailer, YouTube added GTA 6 to the list of games you can tag videos with. Interesting — did someone at the video platform know something? Or was it just a coincidence?

In any case, the trailer received a dedicated unique link (yt.be/trailer2) similar to the first one. But did that help it surpass the records set by the debut? Apparently not. Let’s compare some numbers.

• In the first 24 hours:
  • Trailer 2 — 69 million views and 4.7M likes;
  • Trailer 1 — 90.4 million views and 8.9M likes.
• In the first week:
  • Trailer 2 — 106 million views and 5.8M likes;
  • Trailer 1 — 143 million views and 10M likes.

What’s the reason behind this? The lack of a prior announcement? The large amount of content released alongside the trailer? Or waning interest from those caught up in the December 2023 hype? Either way, the Guinness World Records were waiting in vain for new heights. Still, this didn’t stop — and perhaps even motivated — Rockstar Games to tell The Hollywood Reporter that the second trailer gained 475,000,000 views across all platforms on its first day. Where did that number come from? Obviously, it combines all uploads on social media: Facebook, X (formerly Twitter), TikTok (where this was actually the developers’ very first post), and so on. It likely also includes views from regional channels. “Why upload the trailer in every language if subtitles are already in the main one — and they didn’t even do that for the first trailer?” you may ask. There are reasons: marketing strategy and varying content rating requirements in different countries. That’s how nearly half a billion views stacked up. And that’s not even counting reuploads — from PlayStation and Xbox channels to fan pages.

As usual, Trailer 2 sparked renewed interest in its soundtrack. Spotify shared the following data. The track Hot Together by The Pointer Sisters — the main one out of five featured songs — saw an increase in streams by 182,000%! Even Love is a Long Road by Tom Petty, from Trailer 1, got 37,000% more plays after May 6. And that’s just on one platform — not counting Apple Music or others.

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