GTA 6 Digest: Preorder or Delay Prep, Google Search Stats, and Price Research
OPla G
11 Oct 14:00
17
0Take-Two representatives have announced that the next quarterly financial report will take place on November 6. It’s certain that we’ll see official sales figures not only for their flagship titles but also for Mafia: The Old Country. We already know that the game has sold over one million copies (according to separate estimates here and here), but what are the real numbers now? We’ll soon find out.
We may also learn whether fans’ new hopes will come true — namely, that GTA 6 pre-orders will open at the start of next month. Their reasoning makes sense: that would be exactly six and a half months before the announced release date — the perfect time to kick off a marketing campaign. Still, there are plenty of unknowns in this equation. Does the most anticipated video game of all time really need that much lead-up for promotion? And what if a second delay actually happens?
It feels like the publisher isn’t ruling out such a turn of events and may already be testing the waters just in case. How else can one explain the new CNBC segment — a channel where Strauss Zelnick appears quite often (one, two)? The host doesn’t share any new information, simply pointing out the wonderful opportunity to invest in T2 stock — and even ends the piece by suggesting that another delay would actually be good for investors. Sounds like a backup plan to keep the company’s market value steady if the developer ends up pushing the release to fall.
If anyone still doubts the phrase “the most anticipated video game,” a recent Uswitch study offers empirical proof. Between September 2024 and August 2025, searches in the UK alone exceeded 6.4 million across Google and other platforms. A full third of that number — 2.176M — came from people specifically looking for the release date. For comparison, Battlefield 6 — announced this summer and released just yesterday — drew fewer than a million searches (902,600).
Another study showed that the optimal price for GTA 6 would be $70 — a sweet spot that maximizes profit while keeping gamers satisfied. At $100, all performance metrics drop. MIDiA Research surveyed over 2,000 American consumers using the Gabor-Granger pricing method, which presents different price points and records buyer reactions.
We may also learn whether fans’ new hopes will come true — namely, that GTA 6 pre-orders will open at the start of next month. Their reasoning makes sense: that would be exactly six and a half months before the announced release date — the perfect time to kick off a marketing campaign. Still, there are plenty of unknowns in this equation. Does the most anticipated video game of all time really need that much lead-up for promotion? And what if a second delay actually happens?
Another study showed that the optimal price for GTA 6 would be $70 — a sweet spot that maximizes profit while keeping gamers satisfied. At $100, all performance metrics drop. MIDiA Research surveyed over 2,000 American consumers using the Gabor-Granger pricing method, which presents different price points and records buyer reactions.
- 79% said they would “definitely” or “probably” buy the game at $50;
- 60% at $70;
- 35% at $100;
- 16% at $150.
