Big Shots: “GTA 6 Is an AAAAA-Title Competing Across Every Genre”

In a conversation with IGN, Nigel Lowrie, co-founder of Devolver Digital (a video game publisher), and Adam Lieb, CEO of Gamesight (a marketing platform for game publishers), shared their thoughts on the industry today. Naturally, the talk also turned to tomorrow — and with it, GTA 6.

Nigel Lowrie:

I mean, there are AAA games and then there’s AAAA games and I’d argue that Grand Theft Auto is potentially the AAAAA game, it’s just bigger than anything else both in the scope and scale of the game and the kind of cultural impact that it has and the attention it demands.

We’re all familiar with the term AAA title, but AAAA is a nod to Ubisoft, which used that label to describe its Skull & Bones.

Adam Lieb:

I would say that GTA for the last year and a half has been a part of almost every conversation around launch dates I have heard.

What’s funny with GTA is, because we do a lot of genre analysis comparisons because of the RP servers, there ends up being almost every type [of game]. Someone’s built a horror GTA RP server or whatever, so that competes with Silent Hill somehow. And you obviously take that with a little bit of grain of salt, but the scope of that game is so large that it ends up competing with stuff that it otherwise wouldn’t. Almost every other game, if you’re a shooter, you don't care a lot about other things besides shooters. There are some things you maybe should be slightly cognizant of, but generally if you’re a FPS, that’s the genre you care about. But Grand Theft Auto has been this little bit of a black cloud that looms kind of over everything. So, that, I think, has caused people to be more hesitant with dates.

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