The Head of the Rights Holder Comments on the New GTA 6 Postponement

The central theme of the presentation — as it has been for the past few years — was GTA 6. This time, the discussion was more specific, focusing on the game’s second delay — now pushed back to November 19, 2026. Take-Two CEO shared several comments regarding the postponement.

We wanted to give Rockstar the appropriate amount of time to polish the title and make sure it can be the very best it can be.

When asked how confident he was about the updated release date, Strauss Zelnick responded in much the same way as he did seven months ago.

I’m highly confident. And at the same time, there have been limited circumstances where more time was required to polish a title and make sure that it was spectacular and that time has been well-spent, when our competitors go to market before something was ready, bad things happen. That said, that said, I’m highly confident on the new date.

Why does the CEO keep repeating the same line? Simple — his job is to keep the company’s stock from dropping and reassure investors. Incidentally, the stock price did dip following yesterday’s announcement — by about 10%, from over $250 per share to $230+.

When we set a date, we truly believe in it. We only announce it when we think it’s final. If the game needs more time to be the best version of itself, we give it that time — and that’s exactly what happened here. We’re confident in this new date. It’s a great release window, and of course, we fully support the developers’ approach.

The discussion also touched on the promotional campaign for Grand Theft Auto VI.

Marketing takes a significant amount of time before launch. What we want to do is give players as much confidence as possible.