GTA 6 Should Cost More Than the Standard Price to Help the Industry, Says Bank of America

Many attendees at the iicon conference were interested in the GTA 6 topic. One of them was Omar Dessouky, a representative of Bank of America, who returned from the event convinced that a copy of the game should cost $80 — ten dollars more than the current standard price for new releases.

This viewpoint is based on the belief that Take-Two needs to take a step toward higher pricing not only for its own profits, but for the benefit of the gaming industry as a whole. Otherwise, other companies may find it harder to justify rising game prices to consumers.